Deception

What is the inevitable consequence of trying to project a person you are not? Human beings are fascinated by chameleons and con men. Where is the line between putting a good face on things and downright lying? I see so much deception encouraged on television in this celebrity culture. Everything seems geared to the end, despite the unethical or immoral means. Human evolution depends on effort to improve one's reality physically, psychologically, socially. But, how can you improve your reality if your life is based on self-deception? Becoming centered, patient and based in reality is my first step to personal evolution.